Our Team

Our Team at Dix Performance North brings innovation and expertise to each customer relationship, leading the company with over 100 years of collective experience. Allow us to streamline your business so you can focus on more important things.


Jim Bell
President & CEO
John Bell
Executive VP

E-mail: jrb@dixperformancenorth.com

Shawn Landsman
VP, Sales & Marketing

Phone: (780) 643-7464

E-mail: sl@dixperformancenorth.com

Alan Haycraft
National Sales Manager

Phone: (780) 638-2258

E-mail: ahaycraft@dixperformancenorth.com


Mattias Norneby
Performance Consultant

Phone: (780) 638-2249

E-mail: mn@dixperformancenorth.com

Jason Watts
Inside Sales

Phone: (780) 638-2248

E-mail: jw@dixperformancenorth.com

Daryl Farnham
Inside Sales

Phone: (780) 643-7463

E-mail: df@dixperformancenorth.com

Chris Gorski
Inside Sales

Phone: (780) 462-4942

E-mail: cgorski@dixperformancenorth.com

Louis LaPierre
Inside Sales- French/ Francais

Phone: (780) 643-7460

E-mail: ll@dixperformancenorth.com

Chris Gobeil
Territory Manager - Alberta & Saskatchewan

Phone: (403) 830-9444

E-mail: cg@dixperformancenorth.com

Dale Rourke
Territory Manager - BC & Grande Prairie

Phone: (250) 464-4600

E-mail: dr@dixperformancenorth.com

David Conetta
Territory Manager - Quebec

Phone: (514) 502-0409

E-mail: dconetta@dixperformancenorth.com

Evan Brydges
Territory Manager - Manitoba & NE Ontario

Phone: (204) 894-4523

E-mail: eb@dixperformancenorth.com

Jason Denkers
Territory Manager - Edmonton Area & BC Lower Mainland

Phone: (780) 465-9266

E-mail: jd@dixperformancenorth.com

John Dickie
Territory Manager- Ontario & The Maritimes

Phone: (514) 348-8800

E-mail: jdickie@dixperformancenorth.com

Rick Moorman
Territory Manager- Calgary Area

Phone: (403) 477-2700

E-mail: rmoorman@dixperformancenorth.com


Callen Schmidt
Web Marketing

E-mail: cal@dixperformancenorth.com

David Chen
Marketing & Advertising

E-mail: dc@dixperformancenorth.com